News Archive
Caroline wins friends and influences people
Not only is our joint venture partner Dr Caroline McKeown in Sheffield a great dentist, but she is quickly becoming a great businesswoman and canny marketeer.
Since Caroline started the practice at the start of this year, her business has gone from strength to strength, largely because she has excelled at using different marketing techniques to build up her book.
She has built on the marketing support from Ideal Dental Care by developing some simple, smart and cost-effective ways to attract new patients. One of which is forging a strong alliance with the hair and beauty salon which is located directly below her first floor practice.
The neighbouring businesses recognise the potential of the other to cross-refer patients and customers because, after all, they are both in the business of helping people look and feel great.
They have both got referring each other down to a fine art and the success of this marketing alliance is the subject of a feature article in the new edition of BDA News.
Since Caroline started the practice at the start of this year, her business has gone from strength to strength, largely because she has excelled at using different marketing techniques to build up her book.
She has built on the marketing support from Ideal Dental Care by developing some simple, smart and cost-effective ways to attract new patients. One of which is forging a strong alliance with the hair and beauty salon which is located directly below her first floor practice.
The neighbouring businesses recognise the potential of the other to cross-refer patients and customers because, after all, they are both in the business of helping people look and feel great.
They have both got referring each other down to a fine art and the success of this marketing alliance is the subject of a feature article in the new edition of BDA News.
Ideal Dental Care Archive
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