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At a meeting in London last month with Editor, Graeme Jackson, Peter was told that his series of articles, which focus on marketing, have quickly become very popular with readers.
The articles, in which Peter talks about the different marketing activities he uses to build the Ideal Dental Care brand and support the growth of the joint venture partnership network, are prompting dentists to contact the BDA News and Peter directly seeking advice.
This is music to the ears of Mr Jackson as he has been working hard to ensure the magazine remains the most important, informative and incisive publication for dentists.
Peter said: “I’m really pleased that BDA News has commissioned me to write more articles because they are obviously striking a chord with fellow practice owners.
“The popularity of the articles has taken me a little by surprise, especially as they are essentially drawing on my own experiences of marketing.
“It has been most gratifying that dentists from across the UK are getting in touch to find out more.”
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