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As well as our new headquarters, we also have another reason to celebrate. Peter Thompson has been commissioned to write more columns for the BDA News.

At a meeting in London last month with Editor, Graeme Jackson, Peter was told that his series of articles, which focus on marketing, have quickly become very popular with readers.

The articles, in which Peter talks about the different marketing activities he uses to build the Ideal Dental Care brand and support the growth of the joint venture partnership network, are prompting dentists to contact the BDA News and Peter directly seeking advice.

This is music to the ears of Mr Jackson as he has been working hard to ensure the magazine remains the most important, informative and incisive publication for dentists.

Peter said: “I’m really pleased that BDA News has commissioned me to write more articles because they are obviously striking a chord with fellow practice owners.

“The popularity of the articles has taken me a little by surprise, especially as they are essentially drawing on my own experiences of marketing.

“It has been most gratifying that dentists from across the UK are getting in touch to find out more.”

4th August 2010

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I've had lots of comments on how nice my teeth look since having my new crowns which makes me feel great...End Testimonial Mrs Edge Lancashire

The staff were really helpful and I found the whole experience very pleasant as the dentist isn't my favourite place!...End Testimonial Mr Thomas Sheffield

I wanted some cosmetic work since I did not like the appearance of my smile and Ideal discussed and explained all my options before going ahead, I now have a lovely smile which I'm very happy with...End Testimonial Mrs Arnold Lancashire

I wasn't looking forward to going to the dentist but I have to say the thought of it was worse as I didn't feel a thing and the dentist and nurse were lovely!...End Testimonial Miss Adams Lancashire

I've been going for a while now and wouldn't want to go anywhere else, they know me very well and show interest and I'm not another bum on a seat...End Testimonial Mr Wilson London

Ideal have restored my faith in dentists, I've been to a few and was recommended Ideal by a friend, I found the dentist very helpful and she took the time to listen and discuss my problems...End Testimonial Miss W. Sheffield

I had some new false teeth made and was worried I'd look like a horse! Not at all, I got to try the teeth in and the dentist made sure I was happy with the appearance before I got them...End Testimonial Mrs Nelson Lancashire

My little boy needed a filling and he was very nervous, the staff at Ideal were great with him and made him feel really relaxed and he was able to have his filling done without much a do!...End Testimonial Mrs Addy Lancashire


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